Privacy policy
COMITMENTS: At Central Hotels & Resorts, we prioritize the protection of your privacy and the security of your personally identifiable information. Our objective is to consistently surpass the expectations of our guests, whether they are traveling for business or leisure, by delivering exceptional products and services. We are dedicated to tailoring your experience according to your preferences while responsibly utilizing the information you entrust us with. Throughout the world, we uphold the highest standards of privacy and comply with relevant data protection laws. To provide transparency, we have formulated this Privacy Statement to outline the information we gather, how we utilize it, and how it can enhance your interaction with our websites and your overall association with us. We aim to empower you with informed decisions, so we encourage you to review the sections below.
INFORMATION GATHERING: We gather data about our guests and website visitors to ensure effective customization of our services. This information is obtained through various channels, including: – Handling reservations or information inquiries – Facilitating product transactions – Enabling membership registrations – Processing job applications – Addressing communications from us, such as surveys, promotional offers, or reservation confirmations. We strive to collect information with your explicit awareness and consent when necessary. Personally identifiable details may encompass your name, addresses, contact numbers, credit card particulars, demographic insights, and preferences. Additionally, we may collect non- personally identifiable information regarding your website interactions, communication inclinations, travel behaviors, and responses to promotions.
OBJECTIVES OF DATA COLLECTION, PROCESSING, AND DISCLOSURE TRANSPARENCY: We are committed to transparency regarding the gathering and use of personally identifiable information (PII) acquired from visitors engaging with our websites, products, and services. We solely request information essential for our operations, with primary objectives for collecting your PII including: – Providing services, such as processing transactions or fulfilling information requests – Conducting marketing and communications related to our offerings, as well as those of our partners and trusted third parties – Conducting market research through surveys to enhance our services and communications You retain the option to withhold your PII or specify your communication preferences. However, opting out may impact certain transactions, such as reservations.
DATA HANDLING AND DISCLOSURE: Your information may be stored in local or global databases and, in certain cases, shared with affiliates, properties within our network, and third-party service providers worldwide to fulfill the purposes outlined in this Privacy Statement. We do not sell or lease your PII to unaffiliated third parties outside our network. Instances where we may disclose your information include with your consent, to provide requested products or services, or when necessary for business activities conducted on our behalf.
CONSENT: In accordance with our commitment to keeping you informed, we may contact you via mail, email, telephone, or other channels to provide information about our products, services, special offers, events, or relevant details. You may also receive communications from selected third parties. We always offer the option to opt out of these communications. In certain circumstances, we will obtain your explicit consent before collecting sensitive information as defined by applicable data privacy regulations.
UTILIZATION OF ONLINE TECHNOLOGIES: We employ cookies, invisible pixels, and web beacons to collect information during your website visits. Cookies, small files stored on your device, enhance your online experience by remembering preferences and facilitating personalized interactions. Our cookies are confined to our websites and do not track your activity beyond our domains. While we strive to protect your privacy, we cannot control third-party cookies or their practices. Should you prefer not to use cookies, your browser settings can be adjusted accordingly, although this may affect your browsing experience. Additionally, invisible pixels assist in tracking website visits in aggregate without capturing personally identifiable information, aiding us in improving our marketing strategies.
LINKS TO EXTERNAL WEBSITES: We provide links to external websites for your convenience and information. While we safeguard your information on our websites, we cannot oversee the privacy policies of third-party websites. We encourage you to review their policies before disclosing any personally identifiable information.
MINORS: We do not intentionally collect personally identifiable information from minors without parental consent. If such information is provided inadvertently, we urge parents or guardians to contact us for removal.
PRIVACY STATEMENT: This Privacy Statement may be periodically amended to accommodate changes in regulations, business requirements, or guest needs. Updated versions will be posted on our website with the date of modification.
